OBJECTIVE:

Develop an individual visual identity for The Shade Room’s Gen Z-focused extension, TSR Teens. The goal was to rebrand TSR Teens as the group chat for a new generation, its’ own identity, with the brand vision of new energy, influential, and youthful.

I worked directly with the Head of Content, Director of Social Content and Managing Editor to develop the brand identity and new focus, and then designed assets with a focus on social identity and brand integration. I created the identity to feel modern and fresh, sleek and youthful through vibrant tones, imagery and sans serif interpretation of the brand’s main identity, taking inspiration from the Teens brand message of “A Lit-Tea-uation”