OBJECTIVE:

Develop an individual visual identity for The Shade Room’s Gen Z-focused extension, TSR Teens. The goal was to rebrand TSR Teens as the group chat for a new generation, its’ own identity, with the brand vision of new energy, influential, and youthful.

I worked directly with the Head of Content, Director of Social Content and Managing Editor to develop the brand identity and new focus, and then designed assets with a focus on social identity and brand integration. I created the identity to feel modern and fresh, sleek and youthful through vibrant tones, imagery and sans serif interpretation of the brand’s main identity.